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1 – 3 of 3Yoshinori Satoh, Haruki Nagata, Päivi Kytömäki and Sarah Gerrard
The purpose of this study is to clarify the indicators and measures that correspond to the dimensions of users' evaluation of university library service.
Abstract
Purpose
The purpose of this study is to clarify the indicators and measures that correspond to the dimensions of users' evaluation of university library service.
Design/methodology/approach
In a previous study, the authors had clarified the four dimensions that construct the evaluation of service quality through factor analyses of the survey data. In this study, nine focus group interviews were undertaken, at the libraries of four universities in Japan, England and Finland. With the aim to recapture the four dimensions in the concrete contexts of library use, the transcripts were analyzed and mapped according to the dimensions: “Effect of Service – Personal,” “Library as ‘Ba’,” “Collection and Access” and “Effect of Service – Organizational.” Another goal of the FGIs was to find out what measures should be added to the questionnaire, if any.
Findings
Usage scenarios were clarified for each user group – undergraduates, graduate students and faculty members, and the contents of interview statements were mapped to the tree based on the dimensions. As a result, the features and the background of four dimensions were revealed, and some clues for changes in the service quality assessment instrument were extracted.
Research limitations/implications
Though the interviews were conducted in international/diverse contexts, it is necessary to be discreet about generalization and further examinations are required.
Originality/value
This article addresses considerations important to the service quality assessment in university libraries.
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Keywords
Haruki Nagata, Yoshinori Satoh, Sarah Gerrard and Päivi Kytömäki
The objective of this study is to identify the dimensions that determine the customers' evaluation of service quality in academic libraries. One university library each in England…
Abstract
The objective of this study is to identify the dimensions that determine the customers' evaluation of service quality in academic libraries. One university library each in England and Finland and two in Japan were selected to conduct a questionnaire survey based on the GAP theory of SERVQUAL that has led discussions on the assessment of service quality in marketing theory and practice. Since the actual delivery of information as a service outcome is as important as the service process in libraries, attributes inherent to libraries were incorporated into the survey. Subjecting data obtained to exploratory and confirmatory factor analysis showed that library service quality consists of four dimensions: effect of service (personal), library as ba (place), collections and access, and effect of service (organizational), which are different from the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy.
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